“Hit the subscribe button to stay connected with our channel.”
“Join our email list to get updates and deals.”
“Make sure to share this video on your social media if you enjoyed it.”
Chances are, you hear or read statements like these many times a week. And for good reason – they work.
You wouldn’t have known what these things meant or why they would be useful just 20 years ago. During the past few decades, an exponential number of businesses have shifted their operations to the online world. These businesses have recognized the trends, paid attention to consumer activity, and adapted to meet the need. The result is a more accessible business.
One of the primary aspects of technology that drives this change is simple – speed. As opposed to operations just 20 years ago, a deliverable can now be uploaded and distributed in a country on the other side of the world in a matter of seconds. Feedback can be sent instantly. This has created a wealth of opportunities to collaborate with people that businesses wouldn’t have been able to without modern technology.
Increased speed of delivery yields increased speed of change. Digital trends are constantly evolving. A business with a website that has a user interface seemingly plucked out of 2003 is not likely to attract a large following in 2020. While keeping up with constant change may be taxing, the good news is that thanks to the technology available to us today, altering an online presence takes relatively minimal effort.
Consumers will often trust a website or social media page largely based on its aesthetic appeal, and while the definition of “aesthetic appeal” evolves as the years pass and even varies by the individual, many apps offer free templates and suggestions that can reformat any webpage at the click of a button. And just like that, your website is current again.
Technology also forces businesses to be more transparent. The process that a consumer goes through to decide if they should trust a business is no longer limited to word-of-mouth. Anyone with a connection to a network can search a brand name and find countless consumer reviews from people they would otherwise never have had the means to reach out to. Though technology allows brands to have a lot of control over their online image, they cannot manipulate the reviews that real consumers provide.
In a more technical sense, technology helps businesses precisely track consumer behavior. Website analytics give businesspeople a new window that reveals how consumers digitally interact with their brand.
Analytics can be tracked in a variety of ways and are often included in website and social media development apps. They help website owners assess traffic, purchasing trends, and sometimes individual customer information if the visitor consents to it being shared. And due to the real-time speed that analytics can be processed and evaluated, businesses can react instantly to trends they see.
The foundational model of running a business remains constant, but technology will forever evolve the means by which we conduct it. Technology has expanded the capabilities of the business world at a blistering pace and will continue to push the envelope to match the entrepreneurial spirit of the humans behind it.